Abstract
Names and logos, which are fundamental elements of institutional identity and most of the time are used by becoming unified or completing each other, have an important place in the recognition of institutions and firms and creating awareness. Her iki unsurun da kültürel bir arka planı bulunmaktadır.
Especially when it comes to a science, culture and education institution like university, they have far more special importance. Turkish universities’ logos (by also including their names) are evaluated in terms of “national” qualities, specifically in the context of “national foundation and independence” theme they consist.
There are 183 currently active universities in our country. Among those universities, the names of 36 of them and the logos of 26 of them are included in this research.
